The main objective of the Health Development Master Plan of improving health status and reducing inequalities will be achieved by implementing five strategic objectives, These are

Specific Objectives

1. To provide technical advice in policy formulation, planning and programming on promotion of health through Advocacy, Behaviour Change Communication, Social Marketing and Community Mobilisation.

2. To support various health programmes conducted by the Department of health services and other health related sectors through advocacy, behaviour change communication and social mobilization for health actions.

3. To promote, support and undertake planning, implementing, monitoring and evaluation of health promotion programmes in different settings.

4. To promote health care consciousness among the masses through mass media.

5. To assist and develop IEC / BCC materials required for health promotion and behaviour change communication

6. To develop the capacities of manpower, both within and outside the department of health services in order to act as health promoters and change agents through advocacy, behaviour change communication and social mobilization.

7. To educate and empower the public on health issues, to enable them to increase control over and promote individual and community health.

8. To coordinate with health related governmental, non governmental and international agencies and organization in promoting health of people.

9. To develop managerial capacities of health and health related sectors to manage health promotive programmes

10. To monitor and evaluate health promotive programmes and facilitate monitoring and evaluation of them at different levels.

11. To support and undertake research related to Behaviour change of the community and social mobilisation.